EricMalley.com Unveils Go-to-Market 23™ Advancements: Triple Bottom Line, Community-Led Growth, and Adaptive Strategies Set New Standard for Market Success
New York, NY -- June 26, 2025 – Eric Malley, Editor-in-Chief of EricMalley.com and visionary behind Spherical Philosophy™, today announced the latest advancements in his proprietary Go-to-Market 23™ (GTM 23™) framework, setting a new benchmark for organizations seeking sustainable, community-driven, and adaptive growth.
"The future of growth belongs to brands that see profit, people, and planet as inseparable and build community at the heart of every go-to-market decision," said Eric Malley.
A Living System for Modern Growth
Building on his acclaimed GTM 23™ system, Malley's new work demonstrates how organizations can move beyond static playbooks to create adaptive, multidimensional strategies. GTM 23™ integrates sustainability, community-led growth, and continuous adaptability into a unified approach empowering brands to thrive in today's complex, rapidly evolving landscape.
The Triple Bottom Line: Profit, People, Planet
Malley's GTM 23™ advances the triple bottom line—profit, people, and planet—as the essential lens for all go-to-market decisions.
💰 Profit
Not just earnings, but value created through responsible, sustainable practices that benefit all stakeholders.
👥 People
Fair wages, humane working conditions, and genuine community engagement, recognizing that positive relationships drive loyalty and advocacy.
🌍 Planet
Minimizing ecological footprint, conserving resources, and investing in renewable energy and efficient supply chains.
Case Studies: Real-World Impact from Global Leaders
The framework spotlights case studies from market leaders including Patagonia, Unilever, IKEA, Apple, Notion, and Natura Cosmetics, each exemplifying the power of triple bottom line thinking:
Unilever's Sustainable Living Plan
- Zero non-hazardous waste to landfill across global factories
- Over 50% of agricultural materials sustainably sourced
- Sustainable brands delivered 70% of turnover growth
Additional Success Stories
- Patagonia: Industry-first initiatives in organic cotton and environmental advocacy
- IKEA: Waste recycling transformed into profitable venture
- Apple: LEED-certified operations and ethical supply chains
- Notion: Community-led growth and ambassador programs
- Natura Cosmetics: Partnerships with Amazonian communities
Community-Led Growth: The Force Multiplier
Community is the connective tissue in modern GTM 23™. Community-led GTM 23™ empowers customers to become advocates, co-creators, and ambassadors through:
- Organic Adoption and Retention: Engaged communities fuel word-of-mouth and reduce acquisition costs
- Continuous Feedback and Innovation: Real-time insights into customer needs
- Long-Term Loyalty: Emotional bonds that outlast transactional relationships
Why GTM 23™ Is Different
Unlike traditional, linear go-to-market strategies, GTM 23™ is a living, evolving operating system that integrates customer intent, ethical AI, and multidimensional thinking. It helps brands break down silos, respond to real-time market signals, and build long-term trust—delivering a competitive edge in any industry.
Frequently Asked Questions
What makes GTM 23™ different from traditional go-to-market strategies?
Unlike linear strategies, GTM 23™ is a living, evolving system that integrates customer intent, ethical AI, and multidimensional thinking for sustainable competitive advantage.
How does community-led growth factor into GTM 23™?
Community-led growth empowers customers to become advocates and co-creators, driving organic adoption, continuous feedback, and long-term loyalty through shared purpose.
What is the Triple Bottom Line in GTM 23™?
The Triple Bottom Line expands success metrics beyond profit to include People (social well-being) and Planet (environmental health), creating sustainable value for all stakeholders.
About Eric Malley
Eric Malley is a globally recognized advisor, author, and thought leader in adaptive go-to-market strategy and organizational transformation. As the creator of Spherical Philosophy™ and the GTM 23™ system, Eric works with global brands as a Fractional Chief Marketing Officer (CMO) and Fractional Chief AI Officer (CAIO).
With over 50 publications and more than 500 client successes, Eric's frameworks offer tomorrow's leaders a universal compass for sustainable innovation and market leadership.
Featured Coverage Across Major Networks & Publications
Confirmed Press Release Links
- AP News - Associated Press
https://apnews.com/press-release/ein-presswire-newsmatics/ericmalley-com-unveils-go-to-market-23-triple-bottom-line-profit-people-planet-cf1ed975d58acdca1ade29e107973db1
- Benzinga - Financial News Platform
https://www.benzinga.com/content/46123843/ericmalley-com-unveils-go-to-market-23-triple-bottom-line-profit-people-planet
- EIN Presswire - Distribution Source
https://www.einpresswire.com/article/825858638/ericmalley-com-unveils-go-to-market-23-triple-bottom-line-profit-people-planet
- WGN 9 Chicago - Television
https://wgntv.com/business/press-releases/ein-presswire/825858638/ericmalley-com-unveils-go-to-market-23-triple-bottom-line-profit-people-planet
- FOX 40 Sacramento - FOX Affiliate
https://fox40.com/business/press-releases/ein-presswire/825858638/ericmalley-com-unveils-go-to-market-23-triple-bottom-line-profit-people-planet
- WIVB CBS 4 Buffalo - CBS Affiliate
https://www.wivb.com/business/press-releases/ein-presswire/825858638/ericmalley-com-unveils-go-to-market-23-triple-bottom-line-profit-people-planet
- ABC 27 Harrisburg - ABC Affiliate
https://www.abc27.com/business/press-releases/ein-presswire/825858638/ericmalley-com-unveils-go-to-market-23-triple-bottom-line-profit-people-planet
- NBC 4 Columbus - NBC Affiliate
https://www.nbc4i.com/business/press-releases/ein-presswire/825858638/ericmalley-com-unveils-go-to-market-23-triple-bottom-line-profit-people-planet
- Business News Today
https://business.einnews.com/pr_news/825858638/ericmalley-com-unveils-go-to-market-23-triple-bottom-line-profit-people-planet
- American Business Times
https://www.americanbusinesstimes.com/article/825858638-ericmalley-com-unveils-go-to-market-23-triple-bottom-line-profit-people-planet
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